Web Marketing Resources
Getting people to visit your agency website is no easy task. Figuring out the basics of Web marketing and coming up with an effective Web marketing strategy can be overwhelming. That's why we've drawn up a list of resources to help you get started. (It will prove especially useful if you're just getting going with OCQ – SinglePoint Online Consumer Quotes.)
VIDEO
Simple Internet Marketing Strategies for Insurance Agents
ARTICLES
The Best Web Marketing Strategy you've never heard of: How to get the most out of 'local search.' By Matthew Marko.
The Independent Agents' Opportunity to take back Personal Lines. By Jeff Yates. About this article: Independent agents can provide the online auto insurance shopper with a better value proposition than direct carriers.
Ten things agents should know about SEO (Search Engine Optimization). By Maureen Wall and Peter van Aartrijk Jr.
Positioning Your Agency Successfully on Internet Search Engines: A Competitive Imperative for Independent Agencies. By Jeff Yates. (Link won't go directly to article.)
Diving into Internet Marketing. By Steve Anderson.
A Discussion of Agency Website and Social Media Best Practices. By Rick Morgan.
WEBSITES
The Anderson Agency Report (TAAR). (Paid subscription.)
GROUPS ON LINKEDIN
ACT
Insurance Agency Marketing
KINDLE eBOOK (also sold as paperback)
Internet Marketing for Insurance Agents: Advertising Your Insurance Agency Online Using a Website, Google, Facebook, YouTube, Angie's List, LinkedIn, Search Engine Optimization (SEO), and More! Paperback. By Nick Holliday.
BLOGS
Methodology, the blog of AgentMethods.com.
Insurance Marketing Blog, the blog of ReadytoQuote.com.
DICTIONARY OF TERMS
Don't know your affiliate link from your embedded match? Check out this online dictionary of Internet marketing terms, or this glossary of local search terms.
VENDORS
Web marketing/search-optimization vendors that specifically support independent insurance agencies:
FORUMS
Spend Money on Internet Marketing vs. Traditional Marketing?"